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Even global sceptics accept the evidence of increased transnational social, economic, political and cultural interactions.
The globe is a destination for transnational investors, business professionals, round-the-world travellers, and tourists.
Globalization is all too often commonly perceived as an economic phenomenon distinguished by the operations of transnational corporations, global financial markets, global communications and trade.
Global consciousness or awareness is likewise associated with popular opposition to economic globalization, for example street protests at successive World Economic Forums from Seattle to Melbourne and more recently the ‘Occupy Movement,’ marshalled around an anti-corporate narrative that portrayed globalization as merely a means for private capital to subvert democracy.
To study globalization is to acknowledge such realities without necessarily rejecting the premise of deepening globality.
It is possible to study, analyse, and describe contemporary patterns of geopolitical change without reference to the socio-cultural dimensions of global relations.
It is easy to become overwhelmed by the breadth of perspectives, narratives, claims and rebuttals competing intensely for the intellectual and moral high ground.
Indeed, there is evidence of significant de-globalization during the period between World War I (1914–1918) and World War II (1939–1945).
But to do so would be to ignore the deep cognitive impressions made by the transference of images and ideas through new communications technologies, and the emergence of a global social sphere in which individuals are able not just to interact but also commune across national borders in pursuit of collective aspirations.
Here the study of globalization bridges disciplinary concerns to explore contemporary issues within a hybrid framework of analysis.
To imagine the global nature of economic relations one must first acknowledge that exchange is contingent upon multiple acts of consumption.
Economic globalization comprises the daily decisions of networked customers and sellers, immersed in the banalities of getting and exchanging through the medium of the market.